In the case of rising prices, branded products usually introduce some freebies to attract consumers to buy, these freebies may be extra products, gift cards, discount coupons, etc. The value of these freebies will usually be relatively low, but still attractive to consumers. If prices rise, companies can consider the following gift planning options:
POINTS FOR GIFTS: THE METHOD OF DISTRIBUTING VIRTUAL CURRENCIES SUCH AS SHOPPING GOLD AND POINTS AS GIFTS CAN ENCOURAGE CONSUMERS TO BUY IN STORES AND GET MORE VIRTUAL CURRENCIES, WHILE REDUCING THE ACTUAL COST OF THE ENTERPRISE.- GIVE GIFTS IN INSTALLMENTS: DIVIDE THE GIFTS INTO MULTIPLE INSTALLMENTS, FOR EXAMPLE, THE METHOD OF GIVING FREE GOODS AFTER CONSUMPTION IS CHANGED TO INSTALLMENTS. THIS CAN REDUCE ONE-TIME COSTS AND IMPROVE THE CASH FLOW OF THE ENTERPRISE.
- INTEGRATED EXPERIENCE: INTEGRATE GIFTS WITH CORPORATE GOODS OR SERVICES TO PROVIDE A RICHER CONSUMER EXPERIENCE. FOR EXAMPLE, LAUNCHING PACKAGES OR LIMITED-TIME PROMOTIONS, SO THAT CONSUMERS CAN ENJOY GIFTS AND GOODS OR SERVICES MORE CONVENIENTLY.
- CUSTOMIZED GIFTS: PROVIDE SPECIALLY CUSTOMIZED GIFTS FOR SPECIFIC CUSTOMER GROUPS OR SINGLE CONSUMERS, SUCH AS LAUNCHING LIMITED EDITION PRODUCTS OR PERSONALIZED CUSTOMIZED PRODUCTS. THIS CAN INCREASE THE SENSE OF VALUE OF THE GIFT AND ATTRACT MORE TARGET CUSTOMERS.
- PROMOTIONAL COMBINATION: COMBINE MULTIPLE FREEBIES TOGETHER FOR PROMOTION, SUCH AS A LIMITED TIME LIMITED LAUNCH OF MULTIPLE MERCHANDISE AND GIFT COMBINATIONS. THIS CAN IMPROVE THE PROMOTIONAL EFFECT AND ATTRACT MORE CONSUMERS TO BUY.
The above are several gift planning solutions that can cope with rising prices. Enterprises can choose and adjust according to their product characteristics, target customers, budget and other factors.
For example, container gifts under rising prices are a good choice because it has the following advantages:
- IMPROVE BRAND IMAGE: GIFTING HIGH-QUALITY CONTAINERS CAN IMPROVE CONSUMERS' IMPRESSION OF THE BRAND AND IMPROVE THE BRAND IMAGE.
- INCREASE REPEAT PURCHASE RATE: CONTAINERS CAN BE REUSED BY CONSUMERS, WHICH HELPS TO INCREASE THE REPEAT PURCHASE RATE OF THE BRAND.
- IMPROVE CONSUMER SATISFACTION: CONSUMERS CAN GET ADDITIONAL GIFTS WHEN PURCHASING PRODUCTS, WHICH CAN INCREASE THEIR SATISFACTION AND PROMOTE THEIR LOYALTY TO THE BRAND.
- ECO-FRIENDLY: USING REUSABLE CONTAINERS IS GOOD FOR THE ENVIRONMENT BY REDUCING WASTE.
However, it should be noted that the launch of container gifts needs to consider factors such as the quality, safety and practicality of the container, so as to ensure the consumer experience and product quality. In addition, the launch of container gifts also needs to consider factors such as cost and profit to ensure the economic benefits of the product.
